Thursday, 25 April 2013

Pants in spaaaaace!





Pictured left to right: Becky John of WhoMadeYourPants, Liz Bonnin of BBCs ‘Bang Goes the Theory’ and ‘Stargazing Live’ and Heather Williams of ScienceGrrl, each holding a pair of pants which make up our new unique product. Thanks to the Science Museum for permission to also feature the model of the Hubble Space Telescope, in their space gallery. Copyright ScienceGrrl/Tirion Jenkins.


The 24th April saw the anniversary of the launch of the Hubble Space Telescope, and to celebrate, two organizations with shared ambition for women to fulfil their potential are reaching for the stars and celebrating.....with pants. 

Launching a new set of beautiful underwear, ScienceGrrl has teamed up with  Who Made Your Pants? (WMYP), a social business created to empower marginalised women through work. Sales of these gorgeous limited edition pants with a customised USB stick “astronaut lady”, will help to fund the work of each of these brilliant and empowering organizations.


The 'Reach for the Stars' pack - three gorgeous pairs of pants in ScienceGrrl colours (a long weekend of lacy loveliness) AND an astrogrrl 1GB USB stick. Copyright ScienceGrrl/Tirion Jenkins.

“We believe that every little girl should grow up believing that she has as much chance as every little boy of flying to the moon or living on the international space station.” said Becky John, founder of Who Made Your Pants? “We believe that at five, ten or fifteen years old, girls’ horizons should be as wide as boys and we believe that hope is priceless, and that aspiration is key to driving people out of poverty, both financial and of ambition. Who Made Your Pants? is all about empowering women. We love ScienceGrrl’s determination to show real women doing real science and are delighted to be working with them.”

And it can be a poverty of aspiration that stops people choosing science as a career.  For some families who are unable to provide such aspiration, hope needs to come from outside the home to harness the inherent wonder and curiosity of children and use it as an inspiring force.

This is where ScienceGrrl comes in, encouraging girls to consider a career in science through real role models, connecting with local schools and providing work experience opportunities, and many other activities supporting those in science careers. The mission of ScienceGrrl is “to celebrate and promote STEM careers by building and strengthening a network of people who are passionate about passing on their love of STEM to the next generation”.

“This is a wonderful collaboration between two organisations that share a passion to inspire and empower. I’m delighted to be associated with this gorgeous product which has at its heart such noble ambition, and to be part of an initiative that encourages women to reach for the stars and achieve their dreams” Liz Bonnin, Scientist and presenter of BBC's ‘Bang Goes the Theory’ and ‘Stargazing Live’.

Dr Heather Williams, Medical Physicist and Director of ScienceGrrl, says: “We’re delighted to be partnering with WMYP. ScienceGrrl seeks to collaborate and strengthen like-minded organisations and initiatives, and I think we have a lot in common with WMYP in encouraging women to reach for the stars and fulfil their potential”.

This is a unique collaboration and opportunity to support the empowerment of women in science and in the workplace - so buy our pants to give more women that chance. There's even £15 off today (25th April 2013)!


This post is adapted from this morning's ScienceGrrl press release. If you'd like more information or would like to feature this story, please contact ScienceGrrl here
Dr Heather Williams is available for interview.

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